INNELS
EU Market Exploration Tool
INNELS INNELS 9 years operating on Amazon EU

Stop building your EU expansion plan on a spreadsheet.

Revenue forecast, compliance audit, and a GO / DEFER / SKIP call for every EU marketplace — in one report your CFO will actually approve.

Run your analysis → View sample report
€19 per 3 runs Calibrated on 90+ real EU launches Honest by design
Compare marketplaces · Q3 EU expansion
Metric
Amazon DE GO
Allegro PL GO
Bol.com NL DEFER
Y2 Revenue
€4.2M
€1.8M
€0.9M
Breakeven
Month 14
Month 18
Month 24
Investment
€280K
€140K
€180K
Risk
Medium
Low
High
Compliance
8 items · 6 wks
4 items · 3 wks
12 items · 9 wks
💡 Recommendation: Launch Amazon DE → Allegro in parallel. Defer Bol.com — creative cost too high for current brand velocity.
€0M+
revenue generated for clients in 2025
0+
brands managed across EU, UK & US
0 yrs
operating on Amazon EU — since 2018
Official platform partner
Amazon SPN TikTok Shop Allegro Bol.com
The report

Four analyses. One intake form.

Submit your brand profile once. Get all four sections — from every plan tier.

Metric Amazon DE GO Allegro PL GO TikTok UK DEFER
Y2 Revenue€4.2M€1.8M€0.4M
BreakevenM14M18M24+
Investment€280K€140K€220K
RiskLowLowHigh

Marketplace Comparison

GO / DEFER / SKIP across every marketplace you're evaluating, with a clear recommendation and sequencing plan.

Conservative
€2.8M
Base
€4.2M
Optimistic
€5.7M
Breakeven · M14 M0 M12 M24

Revenue Forecast

Three-scenario 24-month projection with editable assumptions. No black box — you see every number and why.

⚠ 8 items to resolve before launch · €8,400 · 6 weeks critical path
CPNP notification (EU)
Done
€0
GPSR Responsible Person
In progress
€1,200
REACH disclosure
Missing
€800
LUCID / EPR registration DE
Missing
€600
DE label localisation (12 SKUs)
In progress
€1,400

Compliance Audit

SKU-level checklist with cost and timeline per item. Every blocker identified before you spend a euro on launch.

24-month launch sequence
M0M6M12M18M24
✓ DE launch + ramp → Allegro PL (M6) ⊙ TikTok pilot (M15)
Content scope: 12 SKUs · DE + PL translation · 8 photography assets · A+ rebuild

Content & Launch Package

Localization scope, creative asset checklist, and phased 24-month launch timeline. What needs doing and when.

What most brands get wrong

EU expansion is misunderstood.

Four things your competitors are getting wrong — that you won't.

8+
Separate €1B+ marketplaces. One "EU".
Amazon DE, Allegro, Bol.com, Otto, Kaufland, Cdiscount — each has its own rules, audience, and fees. Expanding to "EU" means choosing where, not just going.
10–35%
Of US revenue. Not 1:1. And that's fine.
Most brands expect EU to match US. It won't — and it doesn't need to. EU CPCs are cheaper, margins can be higher, and you're diversifying away from US tariff and ad risk.
€500K
Lost overnight to a compliance miss.
Science4you lost €500K in EU revenue to listing suppressions. GPSR, EPR, CE marking — one wrong document delists you across all EU marketplaces simultaneously.
↑ TACoS
TikTok won't replace Amazon revenue — but it will improve it.
TikTok Shop in EU is brand awareness, not direct sales. The value is the halo: visibility on TikTok raises your Amazon branded search volume, reducing ad spend and improving organic share.

Sample marketplace calls

From a recent home & lifestyle brand report
Amazon Germany
GO
Y2 €4.2MBreakeven M14Medium risk
→
Allegro Poland
GO
Y2 €1.8MBreakeven M18Low risk
→
Amazon UK
DEFER
Y2 €2.1MBreakeven M20Brexit VAT drag
→
Bol.com Netherlands
DEFER
Y2 €0.9MBreakeven M24High creative cost
→
TikTok Shop UK
SKIP
Y2 €0.4MNo breakeven < M30Brand fit too low
→
Pricing

Start for €19. Scale when ready.

All plans include all four report sections. Pro adds a human review from our Head of Operations.

Starter
€19 / 3 runs
✓ Pay once, no subscription

For brands taking their first look at EU expansion.

  • 3 report runs per month
  • All 4 report sections included
  • PDF export
  • Solo access (1 user)
Get started free →
Most popular
Pro
€59 /month

For teams actively planning or running EU expansion.

Niks
Human-reviewed by Niks
Head of Operations, INNELS reviews every Pro report before it reaches you.
  • 10 report runs per month
  • All 4 report sections included
  • INNELS expert review of every report
  • Invite team members
  • PDF export + shareable link
  • Priority support
Start Pro →
Agency
Custom

For agencies and brands running multiple EU market analyses.

  • Unlimited report runs
  • All 4 report sections included
  • Dedicated INNELS team
  • Multi-brand workspace
  • White-label PDF reports
  • Direct Slack channel with INNELS
The team behind this

Built on 9 years of real EU launches.

We built this tool because expansion decisions were being made at midnight on a spreadsheet. Brands deserved a real business case — with real compliance costs and honest revenue expectations — before committing to a new market.
Mark Daniel
Mark Daniel Zalomajev
CEO & Founder, INNELS
Visit INNELS.com →
★ Pro plan review
I've been running EU marketplace operations for years. The difference between a good expansion and a costly mistake is usually one overlooked compliance item or a badly calibrated forecast. That's what I'm here to catch.
Niks
Niks
Head of Operations, INNELS · reviews every Pro report
INNELS has a great deal of insight into how Amazon works. Without them, we wouldn't be where we are today.
Nicolas Aagaard
Nicolas Aagaard
Co-founder, LastObject
Case study →
INNELS made it possible for us to sell on the world's largest marketplaces with a focus on profitability.
Michael Stenmann
Michael Stenmann
CEO, Babyplan
Case study →
They have really managed to take our brand and our sales to the next level — a team of experts in each of their fields.
Birger Krogh
Birger Krogh
MD, NGL Nordic A/S
Case study →

Ready to stop guessing?

Only €19 per 3 runs. No subscription needed.

Get started → Need someone to run the expansion for you? Talk to INNELS →