INNELS
EU Market Exploration Tool
INNELS INNELS 9 years operating on Amazon EU

Stop building your EU expansion plan on a spreadsheet.

Revenue forecast, PnL, compliance audit, and a GO / DEFER / SKIP call for every EU marketplace — in one report your CFO will actually approve.

Run your analysis → View sample report
Pay once, no subscription Calibrated on 90+ real EU launches Honest by design
Compare marketplaces · Q3 EU expansion
Metric
Amazon DE GO
Allegro PL GO
Bol.com NL DEFER
Y2 Revenue
€4.2M
€1.8M
€0.9M
Breakeven
Month 14
Month 18
Month 24
Investment
€280K
€140K
€180K
Risk
Medium
Low
High
Compliance
8 items · 6 wks
4 items · 3 wks
12 items · 9 wks
💡 Recommendation: Launch Amazon DE → Allegro in parallel. Defer Bol.com — creative cost too high for current brand velocity.
€0M+
revenue generated for clients in 2025
0+
brands managed across EU, UK & US
0 yrs
operating on Amazon EU — since 2018
Official platform partner
Amazon SPN TikTok Shop Allegro Bol.com
The report

Four analyses. One intake form.

Submit your brand profile once. Get all four sections — from every plan tier.

Metric Amazon DE GO Allegro PL GO Bol NL DEFER
Y2 Revenue€4.2M€1.8M€0.4M
BreakevenM14M18M24+
Investment€280K€140K€220K
RiskLowLowHigh

Marketplace Comparison

GO / DEFER / SKIP across every marketplace you're evaluating, with a clear recommendation and sequencing plan.

Conservative
€2.8M
Base
€4.2M
Optimistic
€5.7M
Breakeven · M14 M0 M12 M24

Break Even & Revenue Forecast

Three-scenario 24-month projection with editable assumptions, as well as full break even analysis showing you all the costs.

⚠ 8 items to resolve before launch · €8,400 · 6 weeks critical path
CPNP notification (EU)
Done
€0
GPSR Responsible Person
In progress
€1,200
REACH disclosure
Missing
€800
LUCID / EPR registration DE
Missing
€600
DE label localisation (12 SKUs)
In progress
€1,400

Compliance & Logistics Audit

SKU-level checklist with cost and timeline per item. Every blocker identified before you spend a euro on launch.

24-month launch sequence
M0M6M12M18M24
✓ DE launch + ramp → Allegro PL (M6) ⊙ TikTok pilot (M15)
Content scope: 12 SKUs · DE + PL translation · 8 photography assets · A+ rebuild

Content & Launch Timeline

Localization scope, creative asset checklist, and phased 24-month launch timeline. What needs doing and when.

What most brands get wrong

EU expansion is misunderstood.

Four things your competitors are getting wrong — that you won't.

8+
Separate €1B+ marketplaces. One "EU".
Amazon DE, Allegro, Bol.com, Otto, Kaufland, Cdiscount — each has its own rules, audience, and fees. Expanding to "EU" means choosing where, not just going.
10–35%
Of US revenue for one EU/UK market. Not 1:1. And that's fine.
Most brands expect an EU market to match US. It won't — and it doesn't need to. EU CPCs are cheaper, margins can be higher, and you're diversifying away from US tariff and ad risk.
€500K
Lost overnight to a compliance miss.
Science4you lost €500K in EU revenue to listing suppressions. GPSR, EPR, CE marking — one wrong document delists you across all EU marketplaces simultaneously.
↑ ROAS
TikTok won't replace Amazon revenue — but it will improve it.
Your report includes a dedicated TikTok Shop section — not as another marketplace to rank, but as a brand-awareness engine: how to run product seeding, how to work with influencers, and what halo effect to expect on Amazon — more branded searches, better ROAS, stronger organic share.

Sample marketplace calls

From a recent home & lifestyle brand report
Amazon Germany
GO
Y2 €4.2MBreakeven M14Medium risk
→
Allegro Poland
GO
Y2 €1.8MBreakeven M18Low risk
→
Amazon UK
DEFER
Y2 €2.1MBreakeven M20Brexit VAT drag
→
Bol.com Netherlands
DEFER
Y2 €0.9MBreakeven M24High creative cost
→
Amazon France
SKIP
Y2 €0.4MNo breakeven < M30Price segment too small
→
Honest by design

Market Explorer is honest — you might see a "SKIP" badge.

A report that always says GO isn't a report — it's a sales pitch. The badge is based on real market data and the goals you define when answering the questions.

Pricing

Pay once, no subscription.

All plans include all four report sections. Pro adds a free 30-min consultation with our Head of Operations.

Starter
 
✓ Pay once, no subscription

For brands taking their first look at EU expansion.

  • All 4 report sections
Get started →
Most popular
Pro
 
✓ Pay once, no subscription

For teams actively planning or running EU expansion.

Niks
30-min free consultation with Niks
Head of Operations, INNELS — walk through your report and get your questions answered.
  • Everything in Starter
Start Pro →
Agency
Custom

For agencies and brands running multiple EU market analyses.

  • Unlimited report runs

✓ 100% money-back guarantee — not satisfied with your report? Email us and we'll refund you.

Quick questions
What's the difference between Starter and Pro? +
Same report engine, all four sections in both. Pro adds a free 30-min consultation with our Head of Operations and team invites — both one-time payments, no subscription.
Why 2 runs? +
Markets can change fast — and the second run is yours to use how you want. Analyze a second brand if you have one, or re-run the same brand in 2–3 months to double-check the numbers while you launch. Repeat your answers and get a fresh report.
How long does the report take? +
30 minutes to 3–4 hours depending on your products and markets. You'll get an email the moment it's ready — or watch the progress live in your cabinet.
How accurate is the forecast? +
Calibrated, not optimistic — anchored to real competitors in your category and cross-checked against 90+ INNELS launches. One EU/UK market lands at 10–35% of US revenue, never 1:1, and we say so honestly.
You're an agency — won't the report just say GO? +
No. Verdicts come from hard thresholds tuned to your goals — the tool regularly returns DEFER and SKIP, and the Investment tab contains zero agency fees.
All questions →
The team behind this

Built on 9 years of real EU launches.

We built this tool because expansion decisions were being made at midnight on a spreadsheet. Brands deserved a real business case — with real compliance costs and honest revenue expectations — before committing to a new market.
Mark Daniel
Mark Daniel Zalomajev
CEO & Founder, INNELS
Visit INNELS.com →
★ Pro plan consultant
I've been running EU marketplace operations for years. The difference between a good expansion and a costly mistake is usually one overlooked compliance item or a badly calibrated forecast. I will be able to answer your questions on a 30-min free consultation.
Niks
Niks
Head of Operations, INNELS · provides a 30-min free consultation on the Pro plan
INNELS has a great deal of insight into how Amazon works. Without them, we wouldn't be where we are today.
Nicolas Aagaard
Nicolas Aagaard
Co-founder, LastObject
Case study →
INNELS made it possible for us to sell on the world's largest marketplaces with a focus on profitability.
Michael Stenmann
Michael Stenmann
CEO, Babyplan
Case study →
They have really managed to take our brand and our sales to the next level — a team of experts in each of their fields.
Birger Krogh
Birger Krogh
MD, NGL Nordic A/S
Case study →

Ready to stop guessing?

Pay once. No subscription needed.

Get started → Need someone to run the expansion for you? Talk to INNELS →