EU Market Exploration Tool
Founded 2018 · Copenhagen & Riga
INNELS is a full-service marketplace agency. We've managed 90+ brands across Amazon Globally, TikTok Shop, Allegro, Bol.com and more. The EU Market Exploration Tool is built on that knowledge — real expansion costs, real compliance traps, real timelines from brands we've actually launched.
A structured review of 100+ account-management calls, sales discovery sessions, and onboarding interviews across 90+ brands. The patterns that emerged shaped every feature in this tool.
Most brands don't fail in Europe because of bad products. They fail because no one translated the opportunity into a number their CFO could believe in — and defend.
Each member of the team has worked directly on EU marketplace expansions — the tool reflects what they've seen in the field.
The brands in our portfolio span supplements, beauty, sports equipment, baby products, home goods, and more — across EU, UK, and US origins. The tool is calibrated on their real numbers.
The EU Market Exploration Tool exists because we kept seeing the same thing: brands walking into CFO meetings with spreadsheets that fell apart under pressure, no clear forecast, no defensible number.
The CFO-ready output that brands have been building manually in spreadsheets for years. Revenue forecast · Breakeven · Investment requirement · Marketplace priority matrix.
The decision to expand into a new market should take one meeting, not six weeks of spreadsheet work.