Questions & answers
Everything you're wondering.
How accurate is the revenue forecast? +
No forecast is exact — anyone who promises 100% accuracy is selling you a spreadsheet with confidence. Ours is calibrated, not optimistic. The forecast anchors to real competitors in your exact category and price band — their pricing, review counts and estimated monthly revenue — then scales by your US traction and budget. One EU/UK market typically lands at 10–35% of US revenue, never 1:1, and we say so honestly. Every assumption is editable, so you can stress-test the numbers before you show anyone.
How long does the report take? +
Anywhere from 30 minutes to 3–4 hours, depending on how many hero products and markets we're researching. You don't have to wait around — you'll get an email notification the moment your report is ready, and you can enter the cabinet at any time to watch the progress live.
How fresh is the data — and what if the market changes? +
Every report is built from live Amazon market data pulled at the moment you run it, and the report is stamped with its data date. Markets can change fast — that's exactly why every purchase includes 2 runs. The second one is yours to use how you want: analyze a second brand if you have one, or re-run the same brand in 2–3 months to double-check the numbers while you launch. Repeat your answers and get a fresh report.
The tool is built by an agency — isn't the report biased toward telling us to expand? +
The opposite would be bad business. Verdicts come from hard thresholds, not sales targets — the tool regularly returns DEFER and SKIP based on your goals, and the Investment tab contains zero agency fees. If the numbers don't work, the report says so. We'd rather you trust a SKIP today and come back when the timing is right.
Is this AI-generated? Can I trust the numbers? +
AI only runs the intake conversation — reading your listing and filling the gaps with you. The verdicts themselves are deterministic: fixed rules over live Amazon market data, so the same inputs always produce the same answer, and every verdict shows its reasoning. No black box, nothing invented into your business case.
Competitor revenue is an estimate — how do you deal with that? +
It is — in every tool on the market. The difference is what we do with it: estimates are treated as calibrated bands, not point predictions, cross-checked against real INNELS launch data from 100+ brands. The GO/DEFER/SKIP thresholds are set so the verdict doesn't flip inside that band — and every assumption stays editable, so you can swap in your own number and watch the model update.
How do you define GO, DEFER and SKIP? +
Every market is measured against hard thresholds — the revenue pool in your price segment, the Year-2 forecast, and the break-even month. Clear every bar and it's a GO. Hit a disqualifier — a market too small to matter, or revenue that stays immaterial next to your current business — and it's a SKIP. Everything in between is a DEFER: a real market with one weak number, and the report names exactly which one. The thresholds also tune to your stated goal — revenue growth, profitability or brand awareness rate the same market differently — and every verdict shows its reasoning in the report, so you can defend the call in front of your CFO.
Can I use this if my brand is already on Amazon EU? +
Yes. If you're already live in one market, the tool uses that as a real-world anchor and models the next markets and marketplaces (UK, FR, Allegro, Bol.com, and more). It also runs a reseller check on your existing listings to flag anyone selling your product without permission.
What does the compliance audit actually cover? +
A country-driven checklist for every market you'd sell into — GPSR Responsible Person, EPR/LUCID registration, VAT, CE marking, CPNP for cosmetics, label localisation and category-specific ingredient rules. Each item shows the cost in € and the weeks of critical path, so you know exactly what stands between you and launch — before you spend a euro.
Is this made for US brands or EU brands? +
Both. The destination is what matters — EU marketplaces — and the compliance, marketplace and asset rules are the same regardless of where your brand is based. US brands expanding into the EU and EU brands going cross-border both get the same calibrated, region-specific analysis.
Do you need access to our Seller Central account? +
No. You just paste a product link or your website and answer a few questions — that's enough to run the full analysis. No OAuth, no credentials, no sensitive account access required.
What's the difference between the Starter and Pro plan? +
Starter gives you the full automated report — all four sections, GO/DEFER/SKIP and PDF report export. Pro adds a free 30-min consultation with our Head of Operations and team invites. Both are one-time payments — no subscription. Same report engine — Pro adds the expert layer on top.
How is this different from Helium 10 or Jungle Scout? +
Those tools show you opportunity. None of them show you suppression risk and compliance cost at SKU level, or translate it into €, weeks and breakeven. This isn't a keyword tool — it's a business case builder, anchored in 9 years of real INNELS EU launches. It answers "should I expand, where, and what will it actually cost," not "what's the search volume."
After we read the report — can INNELS run the expansion for us? +
Yes. The tool gives you a plan you could execute in-house — but if you'd rather not, INNELS can run the launch for you: listings, localisation, compliance, PPC and account management. The report becomes your scope document. Just reach out and we'll pick it up from there.
