INNELS
EU Market Exploration Tool
Report ready in 5–10 minutes

From a product link to a CFO-ready EU business case.

No spreadsheets, no guesswork. Answer a few questions, let the tool do the analysis, and walk into your next meeting with a defensible GO / DEFER / SKIP call for every EU marketplace.

1
It starts as a conversation

Tell the agent about your product.

No long forms. Our agent asks a handful of plain-English questions — and the first one is simply: paste your product's Amazon link or website. It reads the listing, then fills in the gaps with you.

Two or three minutes of back-and-forth replaces a week of research scoping.

  • Product link / ASIN
  • Category
  • Current US sales
  • Target markets
  • Budget to invest
  • VAT & compliance docs
Intake · EU Market Explorer agent
Message the agent…
→
2
We run the analysis

The tool hunts down the competitor that actually matters.

It scans your category the way an operator would — working through real price ranges, reading what competitors' reviews reveal, and gauging how much of their demand comes from brand awareness outside the marketplace.

That last part matters: the more traffic a category pulls in from outside Amazon, the more headroom a funded launch has. From there it pieces together a realistic revenue ceiling, breakeven and risk score — no fairy tales.

When the data is thin, it asks for two more inputs instead of guessing. When it's confident, it just builds.

Analysing · Hydrating Vitamin-C Serum
Working through your category…
or
Same two buttons you'll see in your cabinet — the agent either asks for more, or builds the report.
3
Your report

A clear call for every market — then drill in.

GO, DEFER or SKIP per marketplace up front. Click through Forecast, Compliance, Investment and more — or open any SKU in your portfolio to see exactly who you're up against and what they earn.

explorer.innels.com · cabinet
📊 Expansion report
📦 Portfolio · SKUs
📁 Saved analyses
⚙ Settings
Expansion report
Q3 2026 EU expansion · Hydrating Vitamin-C Serum · 4 markets
Compare
Forecast
Compliance 3
Investment
Logistics
Creative
Timeline
Marketplace Amazon DE GO Amazon UK GO Amazon FR DEFER Bol.com SKIP
Year 2 revenue€4.2M€2.6M€0.8M€0.4M
BreakevenM14M12M18M26
Investment€280K€140K€120K€90K
RiskMediumLowMediumHigh
💡 Recommendation: Launch Amazon DE → UK in parallel. Defer FR until DE proves the category; skip Bol.com — creative cost too high for current brand velocity.
Conservative
€2.8M
Base
€4.2M
Optimistic
€5.7M
Breakeven · M14 M0 M12 M24
Three-scenario, 24-month projection — every assumption editable. No black box.
⚠ 3 items to resolve before launch · €2,600 · 6 weeks critical path
CPNP notification (EU cosmetics)
Done
€0
GPSR Responsible Person
In progress
€1,200
LUCID / EPR registration DE
Missing
€600
DE label localisation
Missing
€800
💶
Investment & Breakeven
Full cost breakdown per market with breakeven month.
📦
Logistics Plan
FBA vs 3PL economics, shipping lanes, returns.
🎨
Content & Launch Package
Localization scope and creative asset checklist.
🗓
24-Month Timeline
Phased launch sequence across all markets.
★ Pro plan

On Pro, a human checks the work — then gets on a call with you.

The report generates automatically in minutes. But on the Pro plan it doesn't stop there.

  • 1
    Your report is generated and shown to you instantly — all four sections, GO / DEFER / SKIP, the full forecast.
  • 2
    Niks, our Head of Operations, personally reviews it — sanity-checking the forecast, flagging compliance traps, and leaving comments where his 9 years of EU launches change the call.
  • 3
    You get a 30-minute consultancy call to walk through the report and answer every question before you take it to your CFO.
Niks
Niks
Head of Operations, INNELS
The difference between a good expansion and a costly mistake is usually one overlooked compliance item or a badly calibrated forecast. On Pro, that's what I'm here to catch — before it costs you.
📞
30-minute review call includedWalk through your report 1:1 with our team
Questions & answers

Everything you're wondering.

How accurate is the revenue forecast? +
It's calibrated, not optimistic. The forecast anchors to real competitors in your exact category and price band — their pricing, review counts and estimated monthly revenue — then scales by your US traction and budget. EU revenue typically lands at 10–35% of US revenue, never 1:1, and we say so honestly. Every assumption is editable, so you can stress-test the numbers before you show anyone.
Can I use this if my brand is already on Amazon EU? +
Yes. If you're already live in one market, the tool uses that as a real-world anchor and models the next markets and marketplaces (UK, FR, Allegro, Bol.com, and more). It also runs a reseller check on your existing listings to flag anyone selling your product without permission.
What does the compliance audit actually cover? +
A country-driven checklist for every market you'd sell into — GPSR Responsible Person, EPR/LUCID registration, VAT, CE marking, CPNP for cosmetics, label localisation and category-specific ingredient rules. Each item shows the cost in € and the weeks of critical path, so you know exactly what stands between you and launch — before you spend a euro.
Is this made for US brands or EU brands? +
Both. The destination is what matters — EU marketplaces — and the compliance, marketplace and asset rules are the same regardless of where your brand is based. US brands expanding into the EU and EU brands going cross-border both get the same calibrated, region-specific analysis.
Do you need access to our Seller Central account? +
No. You just paste a product link or your website and answer a few questions — that's enough to run the full analysis. No OAuth, no credentials, no sensitive account access required.
What's the difference between the Starter and Pro plan? +
Starter (€19 / 3 runs) gives you the full automated report — all four sections, GO/DEFER/SKIP, and PDF export. Pro (€59/mo, 10 runs) adds a human review from our Head of Operations, a 30-minute consultancy call, team invites and a shareable link. Same report engine — Pro adds the expert layer on top.
How is this different from Helium 10 or Jungle Scout? +
Those tools show you opportunity. None of them show you suppression risk and compliance cost at SKU level, or translate it into €, weeks and breakeven. This isn't a keyword tool — it's a business case builder, anchored in 9 years of real INNELS EU launches. It answers "should I expand, where, and what will it actually cost," not "what's the search volume."
After we read the report — can INNELS run the expansion for us? +
Yes. The tool gives you a plan you could execute in-house — but if you'd rather not, INNELS can run the launch for you: listings, localisation, compliance, PPC and account management. The report becomes your scope document. Just reach out and we'll pick it up from there.

Ready to stop guessing?

Only €19 per 3 runs. No subscription needed.

Get started → Need someone to run the expansion for you? Talk to INNELS →