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Add your first brand to generate a GO / DEFER / SKIP report with a full financial model, compliance audit, and launch timeline. A report only appears here after your brand has been saved successfully.
1
Your brand
Category, revenue, current markets
2
Compliance & VAT
EU requirements per SKU
3
Logistics & financials
Costs, margins, investment
Takes about 10–15 minutes · you can save and continue later
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Coming soon — overview of all your analyses and alerts.
Information
Everything you told us during intake — the basis for your expansion report.
Competitors and Portfolio
Products you provided — extracted from your listing links and uploads.
Demand on Amazon
How many shoppers search for your product type — and your brand — on Amazon each month, in the markets your report recommends.
EU market data
What is happening with your niche in the markets your expansion report recommends — sourced from published market data.
CFO report
Configure and export a searchable EU expansion business case.
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Expansion report
Q3 2026 EU expansion · 4 markets · last updated just now
Compare
Forecast
Investment
Compliance 3
Logistics
Content
Timeline
TikTok Shop
Analysing your markets
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Sample preview — your forecast has not started. Generate your forecast to replace these example figures with real market research.
Marketplace
Amazon DE GO
~€35B market · #1 EU
Amazon UK GO
~€30B market · #1 UK
Amazon FR DEFER
~€4-5B market
Amazon IT DEFER
~€2B market
Amazon ES SKIP
~€1.5B market
Year 2 revenue
€4.2M
vs INNELS benchmark: +12%
€2.6M
vs INNELS benchmark: +4%
€0.8M
lower category demand
€0.5M
smaller market
€0.3M
low confidence
Breakeven (months)
M14
M12
M18
M20
M26
Total investment
€280K
€140K
€120K
€100K
€90K
Risk score
Medium
Low
Medium
Medium
High
Compliance work
8 items · 6 wks
5 items · 3 wks
7 items · 5 wks
7 items · 5 wks
6 items · 4 wks
Language
German
English
French
Italian
Spanish
Time to launch
14 weeks
10 weeks
14 weeks
14 weeks
14 weeks
Deep dive →
Open DE →
Open UK →
Open FR →
Open IT →
Open ES →
Marketplace
Amazon DE GO
~€35B · Lead market
Amazon UK GO
~€30B · Phase 2
Bol.com NL DEFER
~€2-3B · Benelux #1
Allegro PL DEFER
~€4B · Poland #1
Year 2 revenue
€4.2M
vs INNELS benchmark: +12%
€2.6M
vs INNELS benchmark: +4%
€0.9M
Benelux category data
€0.7M
PL category estimate
Breakeven (months)
M14
M12
M18
M20
Total investment
€280K
€140K
€110K
€95K
Risk score
Medium
Low
Medium
Medium
Compliance work
8 items · 6 wks
5 items · 3 wks
6 items · 4 wks
5 items · 3 wks
Language
German
English
Dutch
Polish
Time to launch
14 weeks
10 weeks
16 weeks
18 weeks
Deep dive →
Open DE deep dive →
Open UK deep dive →
Open Bol.com deep dive →
Open Allegro deep dive →
Recommended sequencing · 24 months Edit phasing
M0M3M6M9M12M15M18M21M24
Amazon DE · launch + ramp
Amazon UK · launch (M6)
TikTok UK · pilot (M15)
Why this order: DE is highest revenue + INNELS strongest expertise. UK launches at M6 once DE warehouse + EU rep are in place. TikTok UK at M15 after €4M+ org velocity proves the brand resonates.
Action items
Need help executing?
INNELS experts can run the launch you're modelling — quote includes the compliance and logistics work in this analysis.
